It all started in 2013. A teenager began a "late" figure skating career, and during her time in sport, she became aware of how NOT okay her insides were.
Struggling with gut imbalances her whole life, it wasn't until she wanted to feel her best to perform that she realized how imbalanced things were. It wasn't normal to have stabbing pains, irregular bowel movements, excruciating gas and more.
Working with different practitioners, she began to learn, to grow, to heal. Her lifestyle changed. She began seeing life through the lens of Roots & Fruits. There are unseen realities affecting the symptoms in our life. They are addressable, improvable, and in them there is hope.
After years of intentional healing, uncovering root causes, retirement from sport, career moves and more, she found herself married to the man of her dreams. He quickly adopted her way of eating and too discovered the power of holistic, pure nutrition. The concepts of Roots & Fruits. This new mindset cleared up years of skin issues, improving asthma, allergies, and his body composition.
They soon had a beautiful baby boy who was (and still is) the stinkin' best.
His birth and early life presenting challenges they had not prepared for. When they had to turn to formula feeding, they soon realized how difficult it was to find good, clean, nutritious formula in Canada. The same happened with toothpaste. And then convenience foods that don't wreak havoc. It was a problem popping up everywhere in their shopping.
They started ordering more and more products from across the world... but also loved connecting with local makers at the farmer's market.
As they talked with friends and people around them, they learned that despite the value of shopping local, there were may others who were too paying $40 in shopping for a tube of toothpaste, or top notch supplement
There is a gap in our country. And we are here to fill it.
So, here we are. A small little Albertan family just TRYING to bridge that gap with everything we've got.
We believe that the products we are providing your family are counter to the mainstream culture, preserving healthy roots and tending precious soil.
We long for you to experience the good fruits in YOUR life, and are honoured to play a small role in that for you.
With excitement for what's to come...
- Jared & Josee